Learn About Diamonds

The Cut, Color, Clarity and Carat of a diamond are the four main elements used to assess a diamond’s quality. These 4Cs are universally accepted as the standard method to evaluate the stone’s characteristics and structure.

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Anatomy of a Diamond

Understand the various parts of a diamond and how these are affected by the 4cs.

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Anatomy of a Diamond

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Cut

Of the 4Cs, cut is the most significant as it enhances a diamond’s sparkle and brings out its beauty.

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Color

Color measures the colorlessness of a diamond. The more colorless a diamond, the higher its value and beauty.

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Clarity

All diamonds have some imperfections, but eye-clean diamonds with no visible inclusions are highly sought after.

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Carat

This refers to a diamond’s weight rather than its size, with higher carat diamonds being more valuable.

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Conflict-Free Diamonds

These are diamonds that have been ethically mined with no associations to terror groups or wars.

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Diamond Upgrade Program

We offer a 100% lifetime upgrade program for the center diamond for all current customers

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Understanding the GIA Report: We offer a 100% lifetime upgrade program for the center diamond for all current customers.find out more