Comparing Jewelry Stores in Houston

There are plenty of jewelry stores in Houston, but how do you decide which one is best for your next big purchase? You may be looking for engagement rings. Houston has lots of options for you. But for all the jewelers Houston has, they are not all the same. In fact, each option is quite different. Here's a quick look at the types of jewelry stores in Houston:

The retail jewelry stores in Houston

These stores are the big, recognizable names from television advertisements and radio spots. They all share the same corner of the local mall, and all their prices are pretty much the same. While retail jewelry stores in Houston can offer some nice deals at first glance, a deeper look shows that they are not as affordable as they seem. The quality of the diamonds is generally known to be terrible, especially on the lower-end pieces. The rings themselves also wear down much easier, as white gold often needs to be re-plated after only a few months of normal wear and tear. In addition, you will have a hard time finding that unique engagement that you wanted to buy, because their rings all look the same.

The private jewelers

Private, “mom-and-pop” jewelers offer better customer service and can generally provide nicer rings than retailers. However, they are the more expensive jewelry stores in Houston. They do not have corporations backing them up, so they need to cover their own expenses. That means they have to price their jewelry a little higher. That can be a problem for somebody who doesn't have the budget to buy expensive engagement rings.

Intercontinental Jewelry

Finally, your best bet for quality jewelry stores in Houston: Intercontinental Jewelry. What makes us the best choice? Our jewelry is made in-house: we make it, we control the costs, and we don't have any retailers acting as middlemen. That means that we can keep costs low by selling directly to you. You also can be assured that we will provide the highest-quality diamonds and settings, as we will work personally with you to find the perfect ring.

When comparing jewelry stores in Houston, it is important to have your own impartial opinion. Shop around and see for yourself! Then contact us today at 713-785-9600 to discuss your next big jewelry purchase.